About Simporter KPIs

For each attribute, the following KPIs are calculated, then indexed across the category:

Customer Reviews - the number of times a review in the category mentions an attribute;
New Arrivals - the number of products launched in the past 6 months that feature an attribute;
Instagram Mentions - the number mentions of an attribute in posts in your category from the past 6 months;
New Arrivals - the number of new products from the past 6 months that feature an attribute;
Passion - the amount of emotion when consumers mention an attribute, scaled on an index of 0-100, 100 being the most passion (both positive and negative comments) and 0 being the least passion (neutral tone comments);
Google Searches - how popular a search term is compared to its most-searched time on an index of 0-100: a score of 100 is the most-searched time, 50 means it's searched half as much, and 0 means there's too little data to measure.

Updated on: 09/11/2023