> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.simporter.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Learn More About KPIs

# About Simporter KPIs

For each attribute, the following KPIs are calculated, then indexed across the category: 

* Customer Reviews - the number of times a review in the category mentions an attribute;
* New Arrivals - the number of products launched in the past 6 months that feature an attribute;
* Instagram Mentions - the number mentions of an attribute in posts in your category from the past 6 months;
* New Arrivals - the number of new products from the past 6 months that feature an attribute;
* Passion - the amount of emotion when consumers mention an attribute, scaled on an index of 0-100, 100 being the most passion (both positive and negative comments) and 0 being the least passion (neutral tone comments);
* Google Searches - how popular a search term is compared to its most-searched time on an index of 0-100: a score of 100 is the most-searched time, 50 means it's searched half as much, and 0 means there's too little data to measure.